There is no reason! Just because TIKTOK is going to be banned! We are going to the application of the East! RED can be registered, but the Chinese version TikTok Chinese mobile phones, the key point is that RED is similar to TikTok, we believe that it is unreasonable to block TikTok on the grounds of so-called national security threats, voluntarily hand over our own data to China
However, RED has now entered the forefront team and found that the content here is very interesting, and users are very active. They have completed homework assistance, life communication, language teaching, and even started voice group chat inside
Many people have already posted videos on it saying that when TikTok was banned, we downloaded RED. "She also said," To the Chinese hosts, thank you for accepting us and apologizing in advance for the possible confusion. "Interestingly, in addition to explaining why she turned to RED, she also shared translation software on RED and even played the traditional game" Ask me anything ".
Because this is one of the most active platforms for Chinese people, everyone has started to communicate, and this movement is surprisingly friendly and interesting. I can even learn about the falsehoods promoted in the media from it, and exchange and learn from each other, sharing interesting things
A few points can be summarized from here:
- High-quality client base. RED's client base is mainly composed of young women, who usually have strong purchasing power, willingness to consume, and desire to share. This high-quality client base provides the brand with a broad addressable market.
- The community atmosphere is good. The overall community atmosphere of RED is based on real sharing and recommendation. Users share their daily life and recommend high-quality products here, forming a good word-of-mouth effect. This atmosphere not only enhances user stickiness, but also reduces the trust barrier between the brand and users. Therefore, there is no obvious barrier between RED's users and the brand, and they are willing to actively learn about the content they are interested in.
- Rich content ecology and intuitive presentation : mainly based on pictures and text, supplemented by videos, this diversified and differentiated content form creates a diversified interactive community environment, covering many fields such as lifestyle, fashion, beauty, tourism, etc. Meet diverse interest needs.
- High customer engagement : The platform has many active users and frequent interactions. Here, it will not give you a lot of traffic because you are a big star. Basically, it is still based on content. It will not be completely based on the number of fans. From the perspective of Xiaohongshu, even 50% will be reserved for amateurs and 50% will be recommended to algorithms. Here, there are many fans, few fans, many likes, and few likes. You can all be in one version of the screen, see which one you are interested in, and click which one. It is also one of the few platforms where ordinary people have the opportunity to receive a lot of responses.
- Safe and reliable : Compared with TikTok, RedNote has different strategies for data privacy and content moderation, and users can choose according to their own needs.
other Page about RED：
What is RedNote (Xiaohongshu) for?
How to download the RedNote
How to create a RED account